Biography PVR Pictures is the film production and distribution arm of PVR Group, which also owns PVR Cinemas, one of the largest multiplex companies in India.
The company has its origin is Priya Cinema in Vasant Vihar in South Delhi, which was bought by current owner Ajay Bijli's father in 1978, who also owned trucking business, Amritsar Transport Co. In 1988, Bijli took over the running of the cinema hall, which was revamped in 1990, and its success lead to the founding PVR Cinemas.